Website: www.wams.online | Release Date: Q3 of 2017 | Branch Category: Health & Wellness
WAMS, The World Academy of Medical Sciences, one of the medical sciences industry’s leaders in Continued Medical Education, cared for a new online infrastructure of their services to increase new user acquisition while utilizing their current customer base.
A dynamically innovative digital media suite of web development, graphic design & social media management that allows users to be retargeted based on the medical sciences information they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular WAMS service. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.